Save The Frogs Day takes place April 28th Every Year…but that was not always the case. This article clarifies how the date was chosen.
Why Save The Frogs Day Takes Place In April
The inaugural Save The Frogs Day took place on Tuesday, April 28th, 2009. We chose the month of April because it is traditionally associated with nature, springtime renewal and ecological enthusiasm; and because frogs are active then in both the tropics and the northern hemisphere (where most of our supporters reside). We decided on the end of April so as to have warmer weather and to leverage the momentum of Earth Day, which takes place April 22nd each year.
Feel free to share this image! Photo atop this page is from Bangladesh, Sabit Hasan’s submission to the 2023 SAVE THE FROGS! Photo Contest.
Day Of The Week
The day of the week has been a more complex decision. Over the years, in our quest to accommodate various global activities—from school engagements on weekdays to festivals on weekends and easy ways for 9 to 5 working adults to take place—we have experimented with different days of the week. Our commitment has always been to maximize participation and impact.
For many years we celebrated Save The Frogs Day on the last Saturday of April, as weekend events were getting high turnout. However, this made school events trickier and also it became clear that the date of the event each year was unnecessarily difficult to communicate.
As such, in 2023 we made a thoughtful change to return to our roots and celebrate Save The Frogs Day on April 28th Every Year. Setting a fixed date eliminates confusion and ensures our message spreads consistently and accurately, both within our organization and across the broader community. This will enhance our marketing strategies, making it simpler for supporters, partners, and the media to plan and promote activities well in advance. We believe that a specific date will strengthen our global efforts to protect amphibian populations, making it easier for everyone to contribute to our cause.
By anchoring Save The Frogs Day on April 28th Every Year, we honor our origins while adapting to the needs of our growing community and the amphibians we strive to protect.
Photo exhibit in Nayarit, Mexico, Save The Frogs Day 2014
Conflicts & Error Resolution
We understand that your schedule may not always allow for an event precisely on April 28th. Since the most important thing is that you take action for amphibians, we encourage you to celebrate on whatever day best fits your schedule that is close to the 28th (ideally in the week prior).
If you see any websites showing incorrect Save The Frogs Day dates, please refer them to this page and ask them to list the correct event date; or email us the URL that holds the incorrect info and we can contact them.
If you have any old printed materials that state anything other than April 28th Every Year, you can either recycle them or simply chop off the incorrect portion and use the educational portions that remain.
Save The Frogs Day 2014 celebrations organized by Dr. Izabela Barata in Minas Gerais, Brazil.
Conclusion
We thank you for your participation and interest in Save The Frogs Day, and hope you have a fabulous time on April 28th Every Year! 🐸
Save The Frogs Day 2014 in the mountains above Santa Marta, Colombia with students of Beto Rueda.
Paul from North Shore Wetland Partners educating kids about amphibians, Save The Frogs Day 2014. “The SAVE THE FROGS! flag flew proudly in west Vancouver this weekend.”
