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How To Effectively Promote The World’s Largest Amphibian Conservation Event & Why This Guide Matters
Every year, millions of people see social media posts about Save The Frogs Day. Yet, due to inconsistent messaging, incorrect naming, and lack of proper citations, many of those people never realize that SAVE THE FROGS! is the organization behind the event or that Save The Frogs Day has an official webpage where they can learn more and get involved.
This guide was created to ensure that everyone promoting Save The Frogs Day — whether organizations, educators, scientists, or frog enthusiasts — does so in a way that maximizes awareness and impact.
So please make use of these Guidelines for Communicating Save The Frogs Day. Together we can SAVE THE FROGS! 🐸
Save The Frogs Day 2024 in the Ecuadorian Amazon with SAVE THE FROGS! Ecuador.
The Four-Step Formula For Maximum Impact
Before diving into the details, here’s the simple formula that makes any Save The Frogs Day post as effective as possible:
1️⃣ Use the correct event name — Save The Frogs Day
2️⃣ Tag @savethefrogs in your post
3️⃣ Include savethefrogs.com/day in your caption
4️⃣ Set @savethefrogs as a collaborator on Instagram posts
Each step is explained in detail below. Following all four ensures your post reaches the widest possible audience of amphibian allies and connects your followers directly to the resources, events, and the SAVE THE FROGS! community.
Feel free to share these graphics to help spread the word!
Save The Frogs Day 2012 in La Trinidad, Philippines, organized by Grace Bengwayan
Use The Official Name: Save The Frogs Day
The name Save The Frogs Day is used globally and is a vital part of the event’s identity. Using the correct name ensures clarity, enhances professionalism, and reinforces the international unity of the movement. SAVE THE FROGS! is a registered trademark and a globally recognized brand. As with all successful international campaigns, we rely on consistency across all countries, languages, and communication channels.
Variations such as “International Frog Day” or “Save the Frog! Day” may seem minor, but they dilute the event’s visibility and hinder searchability. If different names are used, people may not realize they’re part of the same worldwide initiative — or may not find key resources like our 1,000+ page website or extensive educational materials.
As such, we strongly encourage all participants and partners to use the official event name: Save The Frogs Day.
Save The Frogs Day 2010 on the north side of Seoul, South Korea
Always Link To The Official Page
✅ Use this link in your posts:
🔗 https://savethefrogs.com/day
Why?
• It directs people to SAVE THE FROGS!’ official resources, ensuring accurate information.
• Visitors can sign up for our newsletter, find event ideas, learn about volunteering and become inspired by our numerous amphibian conservation efforts.
• The SAVE THE FROGS! website is the central hub for everything related to Save The Frogs Day, and linking to our site ensures consistency in messaging.
Save The Frogs Day 2024 in Pakistan, organized by Save The Frogs Day Grant Recipient Ahmed Junaid and the students and staff of PMAS Arid Agriculture University.
Tag @savethefrogs Instead of Just Using #Hashtags
✅ Always tag @savethefrogs in your posts so people can easily click through to follow us.
❌ Hashtags like #savethefrogs or #savethefrogsday are not enough!
• Hashtags send users to a general search results page, not to our account.
• By tagging @savethefrogs, you ensure that viewers can find and follow us, allowing for direct engagement.
💡 Summary:
👉 @savethefrogs is far more effective than #savethefrogs or #savethefrogsday. Use hashtags in addition to, not instead of, proper citations.
We have lots of tips on how to organize successful Save The Frogs Day events!
Set @savethefrogs As A Collaborator On Instagram
Instagram allows post authors to invite other accounts as collaborators. When a collaborator accepts, the post appears on both accounts’ profiles and in both feeds — meaning your Save The Frogs Day post reaches your followers and ours.
✅ How to set @savethefrogs as a collaborator:
1. When creating your Instagram post, tap Tag people
2. Select “Invite collaborator”
3. Type savethefrogs and select our account
4. Publish your post
We review collaboration requests regularly and accept those that follow the naming and attribution guidelines on this page. Once accepted, your post appears on the SAVE THE FROGS! profile, amplifying your reach to our global community of amphibian conservationists.
💡 Note: Collaborator requests are only available on Instagram Posts (not Stories or Reels). For other platforms, tagging @savethefrogs and linking to https://savethefrogs.com/day remain the most effective attribution methods.
Be sure to follow us on Instagram while you are over there! And DM us to say hi 🙂
How To Write Save The Frogs Day Correctly
Seemingly small details matter! Proper naming prevents confusion and ensures professional communication.
✅ Correct Name:
✔️ Save The Frogs Day
❌ Incorrect Names:
🚫 Save The Frogs Day!
🚫 SAVE THE FROGS! Day
🚫 Save the Frogs Day
🚫 Save The Frog Day
🚫 Frog Day
🚫 International Frog Day
💡 Key Takeaways:
• Use Title Case: Save The Frogs Day
• “Frogs” is plural (never “Frog”)
• No exclamation mark (it’s not “Save The Frogs Day!”)
Writing Save The Frogs Day in Context
• ✅ 17th Annual Save The Frogs Day (Correct)
• ❌ 17TH Annual Save The Frogs Day (Incorrect: “TH” should be lowercase)
📌 SAVE THE FROGS! is the organization, whereas Save The Frogs Day is the event.
In the image above you can see the best way to write the event name and our organization name.
Properly Writing SAVE THE FROGS! (Our Organization’s Name)
When mentioning SAVE THE FROGS!, be sure to write it correctly:
✅ Correct Name:
✔️ SAVE THE FROGS! (All caps, plural, with an exclamation mark)
❌ Incorrect Variations:
🚫 SAVE THE FROGS
🚫 Save the Frogs
🚫 Save The Frog
🚫 SAVE THE FROG!
🚫 Save The Frogs
SAVE THE FROGS! Art from Ukrainian Graphic Design Volunteer Anya Ryzhokhina
Scientists & Accuracy in Naming
Scientists understand the importance of proper citations. Misnaming Save The Frogs Day is equivalent to misidentifying a frog species or publishing an incorrect citation in a research paper.
How You Can Help:
1️⃣ Use the correct event name: Save The Frogs Day
2️⃣ Provide proper citation: Tag @savethefrogs and link to https://savethefrogs.com/day
3️⃣ Avoid incorrect variations that cause confusion and prevent people from finding our official page.
📌 Correct naming & proper tagging = More visibility for Save The Frogs Day & better amphibian conservation impact!
We appreciate your interest in proper communications!
Foreign Language Considerations
When promoting Save The Frogs Day in other languages:
✅ Always include both the English AND the translated names to ensure consistency and prevent confusion. This helps your audience understand the meaning in their own language, while also connecting the event to the global movement.
Examples:
🇵🇹 Portuguese:
Save The Frogs Day (Dia De Salvar Os Sapos)
🇪🇸 Spanish:
Save The Frogs Day (Día De Salvar A Las Ranas)
🔗 Visit our Save The Frogs Day Translations Page, which has official translations in multiple languages, along with flyers and promotional materials.💡
Please avoid creating your own translations — using the standard names keeps communication clear and consistent worldwide.
SAVE THE FROGS! Art Contest Participant Maribel Rojas Montoya of Colombia
Encouraging Organizations to Properly Mention SAVE THE FROGS!
Many organizations with large followings post about Save The Frogs Day but fail to properly credit SAVE THE FROGS!, which reduces awareness of our mission and limits engagement. To maximize our collective impact, we can politely encourage them to improve their posts using this outreach email template:
📧 Email Template To Improve Mentions Of Save The Frogs Day
Subject: Thank You For Promoting Save The Frogs Day
Dear [Organization Name],
Thank you so much for celebrating and promoting Save The Frogs Day this year! Save The Frogs Day was conceived by SAVE THE FROGS! in 2009, and we’ve been organizing it worldwide ever since. To help amplify our collective impact, we kindly ask that you:
✅ Tag @savethefrogs in your social media posts so viewers can easily follow SAVE THE FROGS!
✅ Provide a direct link to the official Save The Frogs Day webpage: https://savethefrogs.com/day
✅ Use the correct event name: Save The Frogs Day
🔹 Why This Matters?
Hashtags like #savethefrogs and #savethefrogsday may seem useful, but they send people to a search results page rather than directly to SAVE THE FROGS! — meaning they may never find our organization or learn how to get involved.
Save The Frogs Day takes place April 28th every year: please let us know if you have any questions or would like to formalize a Save The Frogs Day partnership.
Thank you for your support!
🐸 SAVE THE FROGS!
Frog art by Junie Fang, 2024 SAVE THE FROGS! Art Contest
Final Thoughts
✅ Every post, article, and share makes a difference.
✅ Using the correct name and links ensures maximum impact.
✅ Tagging @savethefrogs and linking to our website helps people connect directly with us.
🚀 Let’s work together to make Save The Frogs Day as impactful as possible! 🐸
Jamal Kabir of the United Kingdom, 2024 SAVE THE FROGS! Photo Contest Finalist.
Thanks for reading this Save The Frogs Day Communications Guide! The photo atop this page is by Nadia Obando of Ecuador, Honorable Mention in the 2024 SAVE THE FROGS! Photo Contest.
Social Media Template To Improve Mentions Of Save The Frogs Day
Many organizations promote Save The Frogs Day on social media, but they often forget to tag SAVE THE FROGS! or link to the official event page. This makes it harder for people to find our organization and learn how to participate. To maximize our collective impact, we can encourage them to improve their posts using this simple message (which can be left as a comment on their post, or sent as a Direct Message):
Dear [Organization Name],
Thank you for promoting Save The Frogs Day! To maximize the impact of your posts, please:
• Tag @savethefrogs so people can easily find us.
• Link to https://savethefrogs.com/day so they can learn more about amphibians and how to take part in Save The Frogs Day, which takes place April 28th every year.
Let’s maximize our impact together! 🐸
Frog art by Jade Milano, 2015 SAVE THE FROGS! Art Contest